With POM, our staff is in full control

Beequip MKB Equipment Lease, a rapidly growing financing company based in Rotterdam, has become the largest alternative financier in the Netherlands by prioritizing expert service, accessibility, and customer-first thinking. But with growth came the need for a smarter collections process—one that aligned with their vision. That’s when they turned to POM.

From Trucks to Tugboats

‍Beequip finances everything from a single truck to an entire fleet, from shipping containers to workboats—and everything in between. As long as it has wheels or a rudder and a motivated entrepreneur behind it, Beequip is ready to provide financing. “We offer asset-based leasing,” explains Thomas Nouwens, Credit Control Team Lead. “The asset becomes the collateral. Our employees know the industries we serve and can assess value quickly. That’s how we can provide solid advice and arrange financing—often within 36 hours—even for start-ups.”

No Numbers, Just Partners

‍Thomas brings years of credit management experience, including roles at Flanderijn, VGZ, and Telfort. When he joined Beequip, the need for a partner who could support an increasingly complex collections process became clear. “We wanted more than just a tool—we wanted a partner that matched our dynamic culture,” says Thomas. “With POM, we found a young and agile team that listens and adapts. When I need to brainstorm, I just pick up the phone.”

90+ Automated Flows

‍Thomas personally set up over 90 flows in POM’s platform, each tailored to a specific reason for a payment delay. “We’ve built these not only for collections but also for adjacent business processes. It was surprisingly simple. For example, if a direct debit fails, a customer can reactivate it with a single click—fixing the issue at the source.”

24/7 Reachability

‍POM automates repetitive tasks like sending letters, allowing Beequip’s staff to focus on personal service. “Since we offer financing 24/7, we must also be reachable around the clock for payment questions. With POM, we communicate via SMS, email, letters, and a customer portal—whenever our customers need us.”

Tailored Service with Smart Segmentation

‍Beequip values personalization, which is why they assign each customer a payment profile from their data warehouse. “We tailor tone of voice and message frequency based on payment behavior. Someone with a one-time issue gets a different message than someone with repeated delays.”

Clear Results, Every Day

‍Efficiency is where POM truly shines. “The system works flawlessly and stops once the objective—payment, agreement, or plan—is achieved. The entire process is uniform and legally sound. Our team stays in control and can even send a payment link during a call.”

All Communications in One Place

‍Beequip also uses POM across other departments. “All customer interactions—calls, emails—are linked to the customer profile in POM. Everyone can see the full picture, which means customers don’t have to repeat themselves, and we can stay true to our personal approach.”

The Future Is Personal

‍Thomas believes B2B credit management is becoming increasingly personalized. “Standard letters no longer cut it. Customers expect instant, user-friendly solutions across digital platforms. Thanks to POM, we’re well-positioned to meet those expectations.”