POM's PAY partner
Ensure that an outstanding bill is paid as quickly as possible. That is what POM stands for. To achieve that, it is important to send messages to debtors at the right time, via the right channel and with the right tone of voice. Another factor: offering debtors the opportunity to pay via their preferred payment service. That's why POM collaborates with the omnichannel payment platform Pay.
Ask a hundred random people on the street if they know Pay. and chances are you'll get “no” as an answer ninety-nine times. However, there is at least such a chance that they — without knowing it — have already dealt with Pay on a regular basis. Namely, when they have made a digital payment in a store or webshop. After all, Pay. is the payment partner of more than 15,000 companies. “Through us, these companies can offer their customers the most popular and trusted digital payment methods,” says Joost Janssens, Alliance Manager at Pay. “Think of iDeal, PayPal, Apple Pay, Bancontact and credit cards, but also Klarna, AfterPay, In3, AliPay, WeChat and Trustly. In stores, among other things, we provide debit card payments and other innovative solutions such as QR payments to be able to pay afterwards and in installments.” Companies can also combine payment options via Pay. “For example, order in the web shop and pay in-store.”
Pay. at POM
In order to also be able to offer the debtors of POM users various payment options, POM has integrated Pay.'s payment platform into its own platform. “That's easy for POM, so they don't have to make separate connections to all those different payment services themselves,” explains Joost. “We take that headache on ourselves. POM customers who want to activate a new payment method can integrate our payment options by ticking a single check mark. Such as Bancontact, Sofort, WeChat, Alipay, Visa and Mastercard, and American Express. Another advantage is that through this integration, a single, bundled flow of money comes into these organizations. POM customers therefore do not have to manage and reconcile all kinds of cash flows from various payment services. They set up the process once and then it's done.”
Enthusiastic
Joost is enthusiastic about the collaboration. “For us, that means entering places where we wouldn't easily get a foot in the door otherwise. Because POM's customers are not just looking for a payment service platform. They want an additional service on top of an existing, well-functioning product. But products like POM offer them, and what they are also very good at, are not on the shelf for a while. And we're not going to bet on that either. We prefer to spend our time and resources on improving and innovating our own platform and are therefore happy to seek cooperation. With POM, we are now looking at whether we can do even more for each other in the future, around the developments of PSD2, for example. In order to provide innovative payment services together.”