Messaging specialist Spryng is a POM partner
A text message with a payment link is a good way to get payment arrears paid quickly. A large number of text messages are therefore sent out every day via the POM platform. And for those who are now wondering, is that all over the phone? Certainly not! For SMS traffic, POM works with messaging specialist Spryng, so that our clients' debtor managers can easily send their text messages from the POM platform — via the computer.
Text messages have a very high attention value: 98 percent of the text messages received are opened, 93 percent of which are opened within three minutes. “This makes SMS an excellent tool for helping people remember,” says Naomi Vonk, responsible for Dutch customers at Spryng. “Spryng was also born from that idea. It was established in 2006 to minimize the number of no-shows in the healthcare sector. People who forget their appointments and don't show up are a huge cost in hospitals. By reminding patients of their appointment 24 hours in advance via a text message, the hospitals we work with have reduced that cost by 70 percent. We are now also working with organizations such as DPD and PostNL to reduce their no-shows at the door, and we provide messaging campaigns with SMS and WhatsApp for a wide range of companies. And then, of course, there are the payment reminders for POM, so that collections don't stay open for too long.”
Streamline
A payment reminder via SMS with a payment link linked to it works perfectly, Naomi knows. “People get the message on their phones, so they can pay on their phones right away. And also error-free, because all payment details have already been filled in. It's just very accessible.” Mark de Roode, commercial director at POM, fully agrees. “If you are at a critical point in the collection process, it is important to streamline the process as much as possible on all sides. It has to be personal, direct, accessible and fast. Then SMS is a very good tool.”
“When an email bounces, for example. Then an SMS message is automatically sent out to update the contact details.” | Mark de Roode - POM
Data enrichment
The collaboration between POM and Spryng dates back many years. “We use their service for transactional communication, i.e. payment reminders to our clients' end customers,” says Mark. “Thanks to an API link, our customers can add SMS to their flows very easily. They can also see exactly how many text messages they've sent and what the costs are.”
In addition, POM uses text messages for data enrichment. “When an email bounces, for example. Then an SMS message is automatically sent out to update the contact details. We also use SMS for authentication when logging into platforms.”
Reachable 24/7
Mark is very satisfied with the collaboration. “We have the shared focus on doing things a little better for our customers every day. Besides: Spryng is just good. We can count on the fact that if we enable the SMS functionality in a flow, the process will run smoothly. The lines between our companies are therefore short. We have regular meetings. And Spryng's service level is very high. They really think along with us. If they see something remarkable in our process, they contact us: “Is this the intention? Because we know how your processes work and this is suddenly different. ' For such a large organization like Spryng, that is very special.”
This excellent service was a conscious choice by Spryng, says Naomi. “We serve the financial and health sectors. Then you can't close the door behind you at five o'clock. We are available 24/7. If something goes wrong — that's possible, of course — you can call us, we'll always answer.”
“As the only messaging party in Europe, we are ISO and NEN certified, including for the financial sector. “| Naomi Vonk - Jump
Certification
In addition to its high level of service, Spryng stands out from other messaging providers when it comes to data security. “Our priority is data security,” says Naomi. “As the only messaging party in Europe, we are ISO and NEN certified, including for the financial sector. For a while, we also had a payment platform ourselves: Spryng Payments. To do so, we had to obtain licenses from the Dutch bank. So we know the hat and the brim in that area.”
Future
Both POM and SPRYNG look to the future with confidence to further optimize customer communication via SMS together. By joining forces, we continue to innovate and develop solutions that improve the customer experience and make the payment process more efficient. SMS plays a crucial role in reaching customers quickly and effectively, and with the joint expertise of POM and SPRYNG, we want to make this form of communication even more accessible and user-friendly. With the aim of taking the digital interaction between companies and their customers to a higher level.