Payment link
With a payment link, you can go in any direction. This way, you can easily add it to an SMS, E-mail, chat or even on paper (via QR code) and enable your customers to easily make a payment. But what else can you do with the payment link and how do you get the highest return? Before we look at this, we will first give a brief introduction to what a payment link, also known as Paylink, exactly is.
What is a payment link?
One payment link is a dynamically created link (URL) that incorporates a payment request. When your customer clicks on this, they will be sent to your personal and secure payment page where they can make the payment. This way, bills are paid faster via ideal and transferred directly to your organization's account number. Payments via a payment link receive the description you sent. This ensures 100% payment matching.
What payment methods does the payment link support?
The payment link is a dynamic organism and can therefore contain various means of payment. The most common means of payment are:
- iDEAL
- Bancontact/Mister Cash (Belgium)
- PayPal
- Credit card
- Apple Pay
- SOFORT banking (Germany)
How can you send a payment link?
Because a payment link if a link to your payment page is, you can include it at any point of contact with your customer. You can choose to include the payment link in one of the following means of communication:
- Chat (online chat, slack, or similar)
- SMS
- Letter (using QR code)
- My Environment
- Mobile App
As you can see, the possibilities are endless. So you can offer your customer a paylink at any time.
Which means of communication is best for my customer
Identifying a specific means of communication is always difficult. This is because there is quite a difference in the customer's payment behavior. To help you out, of course, we have listed a number of communication tools, including the best choice per target group.
Payment link in email
If you are in the business world, sending an (invoice) e-mail is a daily occurrence. Adding a iDEAL payment link to your invoice e-mail is then an excellent option.
Payment link in SMS or WhatsApp
If consumers are an important customer for you, sending a paylink via text message or Whatsapp can bring good results. Because the customer can pay easily, quickly and securely via his or her mobile phone, payment is made more quickly.
Payment link in chat
If you are active in e-commerce or in the software industry, sending a payment link via chat can offer a solution. Contact via chat is often seen as easy and customers are more likely to start a chat than pick up the phone and call. Questions about an invoice can then be followed up immediately with an appropriate answer, plus a paylink. The customer can then pay easily and securely immediately.
Payment link in My Environment/Mobile App
If you offer your customers the opportunity to view their invoices in a protected MijnOmgeving or mobile app, adding a payment link can have a major impact on the customer's payment behavior. By adding the payment link, you eliminate 4 payment steps and the customer can complete their payment easily and quickly.
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