POM expands into Scandinavia with acquisition of Danish scale-up FarPay
POM is further expanding its international footprint. The fintech company has acquired its Danish sector peer FarPay. With this acquisition – supported by investment company Vortex Capital Partners – two ambitious fintech players are joining forces. Their shared goal: to set a new European standard for the automation of invoicing processes, payments, and accounts receivable management.
The market for Accounts Receivables Automation is growing rapidly. Scale, technology, and ease of use are increasingly decisive factors. By combining their strengths, POM and FarPay are creating a technologically robust and scalable international platform that streamlines financial departments, while offering end users a smoother payment experience — supported by state-of-the-art AI-driven solutions.
Two strong profiles, one shared mission
Since 2014, FarPay has been simplifying complex financial processes for companies across Scandinavia with an all-in-one solution for invoicing and accounts receivable management. Meanwhile, POM has built a strong reputation in the Benelux and Germany with its user-friendly payment and receivables management solutions centred around one clear promise: peace of mind.
“We are thrilled to welcome FarPay into POM,” says Martijn Brand, CEO of POM Group. “We are combining POM’s focus on intelligent payment solutions, dunning, and receivables management with FarPay’s strength in end-to-end automation of invoicing and payments. By bringing FarPay and POM together, we are creating a leading European platform that offers companies and their customers the best user experience and true peace of mind when paying and collecting outstanding invoices.”
“This marks the beginning of a new chapter in which we take the lead in the next generation of invoice and payment automation solutions in Europe,” says Rasmus Overbeck Christensen, CEO of FarPay. “We have built a company that simplifies financial processes for thousands of customers. By joining forces with POM, we gain the strength to grow faster and further — and bring our shared vision to markets across Europe.”
Strategic positioning and the road ahead
The acquisition marks a new chapter for both companies. For POM, it strengthens its position in Northern Europe. For FarPay, it opens the door to new markets and networks that will further elevate its technology.
All FarPay employees will remain on board. FarPay will continue to operate as an independent brand within the POM Group, with its own team, management, and offices in Denmark. The closer collaboration with POM will drive innovation and bring new features to market more quickly as part of the group’s European growth strategy.
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