Digitization of the collection process
More than 93% of all Dutch people have an email address or mobile phone number. Various studies show that your customers pay faster and better when they are given the opportunity to do this directly via the computer, tablet or mobile phone. Why not use this option to also let your customers pay directly from E-mail, SMS or App? In this blog, you can read how you can easily enrich your customer data and digitize and optimize the collection process with POM's tools.
Incomplete datasets
In many cases, the necessary data is missing to approach a customer digitally. Or is the email address out of date, with the result that the sent mail was “bounced” and therefore not delivered. Supplementing and updating this data is often a time-consuming effort with high costs as a result. The results of these mostly forced campaigns are often very low and can even lead to customer frustration. That is something that, as an organization, you are of course not waiting for. Especially for this purpose, POM has implemented its platform with a data enrichment tool.
The first step towards digitization starts on paper. Print, a traditionally expensive means of communication where there is a high risk of errors. It takes a lot of time to send letters. This includes printing the invoices and addressing and franking the envelopes. The chance that a customer makes a typo when entering the amount or description is greater and the payment is easily advanced. Nevertheless, this step is one of digitization.
The customer's address details are almost always correct. Whether you are a housing association or an insurer. Your customer's address is known! With the smart Print from POM, you send your customer an old-fashioned letter with a digital edge: Invoice with QR code.
Data enrichment
If the customer, whose email address or phone number is missing, makes payment after receiving the letter, he will always be asked to add the missing information. This way, your customers can add their data in a fast, safe and accessible way. The entered data is processed directly via the POM platform and fed back to the user's system. This way, both systems are always up to date and the additional data can be used immediately in the event of a subsequent payment request. This data enrichment tool is incorporated into the POM platform by default.
Digital collection
Now that the data of more and more customers is up to date, you can further digitize, optimize and automate the collection process. From now on, you can also approach your old paper customers via Mail, SMS, Telephone whether Chat and build the perfect one Flow to approach your customer even better, faster and more customer-friendly and to make payment.
.jpg)
.jpg)
